Since launching in early 2024, SUPER NICE has been making its mark with a focus on premium craftsmanship, sustainability, and a clean design. Based in Melbourne, every piece is designed, sampled, and made locally with the highest quality Japanese fabrics.
Inspired by streetwear cultures from Japan and the USA, SUPER NICE is all about oversized fits made from heavyweight, high-GSM cottons. The brand keeps it simple with a core philosophy: use the best fabrics, focus on quality, tell stories through collaboration, and build a community through events.
The branding and graphic identity of SUPER NICE pay tribute to the iconic brands that shaped the streetwear world, but with a unique twist. It’s minimalist and repeatable, designed to become an instantly recognizable signature while staying mature and easy to wear.
As part of the Melbourne Fashion Festival Independent Programme, SUPER NICE is excited to drop a special collab with Melbourne artist Kyle Adams. This project is all about the brand’s core values—quality, craftsmanship, storytelling, and community.
This isn’t just a fashion event—it’s a celebration of the creative process behind both SUPER NICE’s designs and Kyle Adams’ artwork. The collection will be showcased in a gallery space with various installations, showing not just the final pieces, but also the journey behind them.
‘A SUPER NICE time, with friends’ is all about bringing together friends, family, and the wider community to check out this collab between SUPER NICE and Kyle Adams.
The event, happening on March 1st, will be the brand’s first, giving the community a chance to see up close the energy and effort that goes into creating the garments and building the brand. Don’t miss out—grab your tickets now for this exclusive experience! TICKETS: https://linktr.ee/superniceclothing
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