adidas has unveiled their remodeled flagship location on Melrose Avenue in Los Angeles during an open house event yesterday, which featured a live art installation from David Garibaldi.
Noted as the first adidas Originals concept store in the Los Angeles area, the newly-revamped retail location has been upgraded with SoCal inspired artwork, furniture and installations reminiscent of famed Los Angeles neighborhoods and landmarks.
World renowned painter, David Garibaldi, known for his vibrant painting style entitled “Rhythm and Hue,” created an original piece of artwork interpreted through hip-hop music and movement during the grand re-opening.
Honing in on the concept of ‘Material as a Metaphor’, the design aesthetic of the store uses installations like a skate deck coffee table and movie-reel side tables to tell a story about the brands connectedness to art, sport, fashion and culture.
Many other adidas brand stores are expected receive a refresh over the next two years as well.
If you’re in the area, visit the located now, which is located at 8009 Melrose Avenue, Los Angeles, CA 90046. Store hours are from 11:00a.m. – 8:00p.m. PST.
#ChicksOnFire Collections: Jodi Goldberg (@jodirockstar)
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