Bimma Williams‘ Collab x Lab videos have become appointment viewing for sneaker aficionados since it was launched towards the top of the year, and now Williams is putting a bow on the series’ 2024 output with a new Collab of the Year video. “Forget the celebrity fluff and the brand-sponsored lists,” said Bimma. “This is for [sneaker lovers] who want honest commentary about the collabs that shaped 2024.”
The video features insights from other creators in the sneaker sphere, ranging from Kustoo to Tamara Dhia and the trio behind the Sneaky Leak podcast. The list’s honorees — and overall ranking — draw from what Bimma calls his “COLLAB CRITERIA” to ensure an unbiased selection process.
Where Bimma’s past Collab x Lab clips would be posted to Instagram, this all-encompassing video has been released through Bimma’s website. If you want to watch it, head to the site and enter your email address to have a personal link sent. Bimma is also giving away all ten of the collaborations on the list to one viewer, and, much like watching the video, all you need to do is provide your email address on his site (though there’s no cutoff to get a video link, if you want a chance at winning all 10 shoes you’ll need to register by 5PM PT today, December 13).
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