Bodega is back, baby. After a rocky few years which included store closures and a website shutdown, the iconic store is back with a new release. This time, they’ve teamed up with PUMA to deliver a customizable pair of the classic Suede sneaker.
Renowned sneaker retailer Bodega is back. The store was founded twenty years ago, and delivered on an incredible premise of a secret, speakeasy-style shopping experience. Their first store in Boston was quite literally hidden behind a bodega, behind a Snapple fridge that housed an entire luxury retail experience. In 2022, the store began having some fulfillment issues, which evolved over the next few years until early in 2025 when it all came to a head. Bodega was forced to close the doors on their OG location as well as the online store, even shuttering the LA location for a few months while they reorganized.
Luckily, founder Jay Gordon never give up. Despite nearly all of their office staff being let go, Bodega has persevered, and triumphantly returns this season with their first collab release since the shutdown. The project centers around the PUMA Suede, an iconic basketball-turned-lifestyle model. BDGA’s take on the model brings some customization throught he shoe’s Formstrip branding, replacing the usual textile piece with a length of paracord that can be reconfigured into any design you can imagine. This is paired with a lush green suede upper, gum sole, and plenty of Bodega branding.
BODEGA X PUMA SUEDE RELEASE INFORMATION
The next release from renowned retailer Bodega, their first collab after reopening, is scheduled to release next week, on August 9th, 2025. Teaming up with PUMA to riff on the iconic Suede silhouette, pairs will be available through the store’s Releases platform and in person. No pricing information is available yet.
Bodega x PUMA Suede
Release Date: August 9th, 2025
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