We’re super excited to share that Cecilie Bahnsen is teaming up with ASICS Sportstyle for her third collaboration. This new release is a major milestone—it’s the first-ever women’s version of the ASICS GEL-Quantum 360 VIII, and Cecilie has totally reimagined it as a sandal.
Every detail of this sneaker has been carefully thought out. It’s built on the GEL-Quantum 360 VIII tooling, which is known for its standout technology. Using Division Space technology, it makes the most of the space between the GEL and the midsole for extra comfort. The sandal has a cool upper with two velcro straps and a floral touch, a nod to Cecilie’s previous GT-2160 collab. The upper features techy, two-tone mesh and 5D print overlays, and the outsole has a semi-transparent rubber piece with a custom floral print underneath.
For the campaign, Cecilie worked with artist and photographer Casper Sejersen and the creative studio MOON. They’ve captured the sneaker on Danish gymnast Frida Lund, styled in Cecilie’s FW24 collection, performing on the bars. The shoot beautifully combines power with delicacy and strength with femininity.
Cecilie Bahnsen said, “We wanted to do something pretty literal with this campaign. I wanted to see the shoes in action, especially on a sportswoman. This is our third time working with ASICS, and I wear our collab shoes almost every day—walking around Copenhagen, traveling, you name it. But seeing them in action was something else. Working with Frida Lund and Casper Sejersen was incredible. Watching Frida on the bars was breath-taking. Our dresses have never looked more at home, dancing in the air.”
The Cecilie Bahnsen x ASICS Gel-Quantum 360 VIII campaign and sneaker was revealed during Paris Fashion Week at ASICS’ movement-inspired pop-up. Cecilie’s space featured Casper Sejersen’s photos and the sneakers displayed in a cool industrial setup on steel tables, creating a striking contrast to Cecilie’s feminine style.
The Cecilie Bahnsen x ASICS Gel-Quantum 360 VIII will be available from 20th September at ASICS.com for $330 AUD. To stay up to date, make sure you sign up to our newsletter. For other ASICS features, click here.
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