Speed defines the game of basketball, and no player embodies that better than Curry Brand athlete De’Aaron Fox. His electrifying pace and boundary-defying play style make him a perfect fit for a sneaker that matches his dynamic energy. After a year of meticulous development, Curry Brand is proud to announce the launch of the Fox 1. A signature sneaker designed for maximum speed and unparalleled on-court performance. It is crafted entirely around Fox’s unique game and personality.
Last October, Fox made history by joining Curry Brand as its first-ever signature athlete, alongside NBA legend and brand president Stephen Curry. Now, Fox is set to become the first player other than Curry himself to have a signature shoe with the brand. The Fox 1 will launch on Friday, December 6th, in the Happy Fox Day colorway. A bold combination of bright blue, orange, and metallic gold. Inspired by Fox’s love for Christmas and his favorite holiday movie.
“De’Aaron was involved in every step of the process, from initial sketches to wear testing, and even the development of the colorways,” said Curry.
“Creating his first signature shoe has been an exciting journey, especially with De’Aaron’s unique vision guiding it.”
The Fox 1 features a lightweight, runner-inspired silhouette with two-toned mesh, designed to support speed and agility. It also includes a “fox tail” shaped strap across the midfoot for additional lockdown support, and UA’s patented FLOW technology in the sole, known for its superior grip and traction.
“Performance-wise, De’Aaron loved the FloTro technology and made it his own with personal touches that reflect his story,” Curry added.
“The new strap adds a fresh aesthetic, while the Fox 1 continues to build on the FLOW platform’s unmatched traction and stability, with hidden details and Easter eggs that fans will appreciate.”
Built for those who aspire to play as fast as Fox. The Fox 1 is breathable, lightweight, and optimised for peak on-court performance. Curry Brand is thrilled to release it just in time for the holiday season, with two more colorways slated for release later in December.
With the Fox 1, Curry Brand is excited to deliver a sneaker that matches De’Aaron Fox’s electrifying pace, and we can’t wait to see fans across the world wear it as they chase their own greatness.
Priced at $200 AUD, the sneaker will be available for purchase at underarmour.com.au and at Under Armour Brand Houses worldwide.
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