Fun With NB1: Creating A New Balance 998 And 574 NB1 With Cone Denim

Last week, New Balance introduced Cone Denim material to the 998, 990 and 574 NB1, the brand’s customization program that allows sneakerheads to create their own unique colorways of the silhouettes. The base underlay of the 998 can either have washed or dark indigo while the 574 extends to the tongue, giving the shoe a lived-in feel, like a great pair of jeans.

While it doesn’t allow you to do an all-everything denim sneaker, the limitations – especially on the 998 – force you to get creative with the shoe, which is pretty damn easy. I don’t know who are the genius minds who put together the NB1 options, but they make it very hard to mess up either the 998 and 574. The results often look like collabs that brands work together for years on, but thanks to this new option, now you have the power to make it happen all with a few mouse clicks. Here are some of the sample we came up with for everybody to check out in this edition of Fun With NIKEi, uh… NB1.