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Kanye boldly proclaimed that hip-hop artists are the new rock stars of this generation, and now they’re the new sneaker salesmen too. Lifestyle brands like adidas Originals, Jordan Brand, Puma, and Reebok Classics have all flocked to the culture to get cosigns from some of the biggest artists in the world and now you can add Future to that list. He won’t be chanting out ‘Jumpman’ anymore either, as he’s inked a deal to join Kendrick Lamar and company over at Reebok. Future announced the upcoming partnership by showcasing a clean new pair of the Reebok Instapump Fury featuring that “Big Logo” branding on the side panel that we’ve seen increase in popularity lately. The move showcases Reebok’s dedication to growing their lifestyle imprint with some of the hip-hop’s elite cosigning their brand. Stay tuned for more updates regarding Future x Reebok right here on Sneaker News.

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