Trophy Room is less than twelve hours away from opening to the public. Early this morning, thousands poured into the Disney Springs shopping area to line up for a coveted wristband, which guarantees entrance and a chance to cop one of the many Jordans available at Trophy Room. The Jordan-only concept store officially opens its doors at 5:23 AM, and today we spent the day inside the store before and during the Friends & Family event with Marcus, his staff, several members of the Jordan family, and of course, a selection of invitees that got to experience the store before anyone else.
First and foremost, Marcus isn’t just a figurehead with a team of corporate folk behind him. His sweat and tears have surely gone into the launch of the store, and there’s no need to remind you that his blood is in this too. He’s recognized as the most extroverted of the Jordans, taking to social media to engage his fans and to be part of the daily conversation, so when news of Trophy Room spread through sneaker and pop culture media earlier this year, a considerable amount of buzz began to generate. We spotted Marcus hustling and bustling all throughout the day, making sure his staff was on top of their duties while moving boxes and shifting displays on his own. The nerves may have caught up to him, but that’s expected from someone who puts his heart and soul into something so crucial as carrying the torch of the Jordan name.
The post Marcus Jordan Carries The Family Name To A New Generation With Trophy Room appeared first on Sneaker News.
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