Introducing the first-ever collab between Swiss performance innovator On and Tokyo’s own mita sneakers, the masters of elevated street style from Ameyoko, Ueno. The result? A fresh take on the Cloud 6 Coast — On’s lightest, most travel-ready silhouette to date.
Built for all-day wear and movement, the Cloud 6 Coast comes equipped with On’s signature CloudTec® cushioning for soft landings and explosive take-offs. Its flexible, collapsible upper and 2-way heel design let you wear it as a slide when you’re on the go — ideal for airport runs, hotel hopping, or just bouncing around the city.
This special edition by mita sneakers brings a bold-yet-subtle flavour to the versatile design. The stealthy monochrome base is elevated with hits of red that highlight the sleek shape, while the quick-adjust speed lacing system and cork footbed with exclusive graphics add premium touches. It’s a true hybrid — a performance-driven sneaker with effortless street appeal.
With mita’s street DNA and On’s tech-forward comfort, this collab is a nod to modern “mobility” — whatever that means to you. Whether you’re clocking city miles or coasting through your day, the Cloud 6 Coast is designed for Performance All Day.
The mita sneakers x On Cloud 6 Coast will be available for pre-sale exclusively at mita sneakers, both online and in-store, starting Saturday, May 31, 2025 at 10:00 AM JST. The global release will follow shortly after on Thursday, June 5, 2025, giving sneakerheads worldwide a chance to grab this limited-edition drop.
In Japan, you’ll be able to find this collab at select premium retailers including mita sneakers official online, Dover Street Market Ginza, atmos, Herringbone Footwear, the On Flagship Store on Cat Street, and On.com. Don’t sleep—quantities will be limited.
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