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New Balance has just announced that it will be getting “all hands on deck” to make face masks for the hospital community. Amid the global coronavirus epidemic, the American footwear giant is working with government officials and local medical institutions to meet the rising demand of face masks.

A statement on New Balance’s website notes that it will be using its “expertise and resources to solve new and extraordinary challenges” posed by COVID-19. According to the label, prototypes are being made in the brand’s manufacturing facility in Lawrence, Massachusetts. After viable prototypes are confirmed, the brand hopes to begin scaling production with its other New England-based factories. Besides government officials and medical communities, the label is also coordinating with “other U.S. consortiums and testing facilities.” New Balance’s most recent post on Instagram shows what appears to be a potential mask sample, accompanied by an uplifting slogan that reads “Made shoes yesterday. Making masks today.”

Head over to New Balance’s website for more information and scroll below to see the label’s Instagram post.

In case you missed it, Apple will be donating 10 million face masks to healthcare professionals.

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