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New Balance Japan is opening the footwear label’s first lifestyle concept store, called New Balance ROPPONGI 19: 06, in midtown Tokyo on May 19. The store name represents the year 1906 when New Balance was born, and the motif “19: 06” manifests in the form of a digital clock to express the footwear giant’s 111-year history and its continues evolution. The store interior features warm wood paneling and industrial concrete material construction to reflect the “coexistence of sports and lifestyle.”

To accompany the store’s grand opening, 44 pairs of the limited edition 3D-printed MS066 shoes will be available to purchase for ¥38,000 JPY (approximately $335 USD). A men’s and women’s Japanese WHOLEGARMENT apparel collection, which is made of state-of-the-art seamless knit technology, will also be available at the store at a price range of ¥14,000 JPY to ¥20,000 JPY (approximately $123 USD to $176 USD).

New Balance ROPPONGI 19 : 06
Tokyo Midtown Galleria 1F,
Akasaka 9-chome Minato-ku,
Tokyo 107-0052 7-1

Click here to view full gallery at Hypebeast.com



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