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If you pulled the trigger and created your own Nike Kobe 11 using the #MambaDay graphic on NIKEiD on Wednesday/Thursday, congratulations. It’s being reported that the #MambaDay graphic has become Nike’s most successful launch ever on NIKEiD with a 100% sell-through rate.

The #MambaDay graphic just adds to the plethora of releases of Nike Kobe sneakers that have been releasing the past couple of weeks leading up to his retirement on April 13, 2016. It was all started by the Nike Kobe Black Mamba/Fade To Black Pack and was capped off with the #MambaDay option on NIKEiD that was a instant hit. The Nike Kobe 11 Black Mamba that Kobe wore for his final game was also a major hit as resell prices skyrocketed after his 60 point performance.


via: Darren Heitner

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