Throughout the rest of 2016, Reebok will be releasing a documentary series titled Stockboys, which will follow the lives of 10 stockboys who work at different sneaker shops around the world. The stockboys are at the forefront of the industry and are the first to see the new models coming in. Not only that, they’re the next generation of enthusiasts, each with their own stories and talents – they’re photographers, illustrators, beatmakers, and more. In Reebok’s first episode, we follow Stan Chan, an aspiring photographer who stocks and shoots the products at Packer in New Jersey.
Coinciding with each release, Reebok will unveil a sneaker in collaboration with a chosen “stockboy retailer.” We’ll be seeing episodes and silhouettes later this year from Japan, U.K., Spain and Sweden. Featured in Stan’s episode, are the Reebok Phase One Pro, which will drop this Friday, May 20, 2016 and can be found at any certified Reebok retailer worldwide.