It looks like Salehe Bembury is cooking something up with PUMA.
In a recent Instagram post, the footwear designer takes a photo on the tarmac to his private jet with what appears to be a sign that reads in all caps, “TOP SECRET PUMA IDEAS.” Teasing an upcoming project and potentially a collaboration with the athletic lifestyle brand, the designer creates buzz as fans begin to speculate what is next. Taking to his Instagram Stories at the time of writing, Bembury answered a few fans’ questions, specifically those who were concerned with his standing relationship with New Balance.
When asked if there would be more to come with New Balance shoes, Bembury simply responded, “Much more” to come. Another fan asked, “How can you work with multiple brands at the same time without issues,” to which he replied, “Sturdy contracts and sound communication.” So far, fans are left in the dark as to what the next collaboration could be. Other big names that have partnered with PUMA include Rihanna and A$AP Rocky. Stay tuned for more information.
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