SNS and adidas Originals reveal their latest project, the Sneakersnstuff exclusive adidas HRLM. One of the most sought-after adidas silhouettes, initially released in the 1980s, will launch on May 30th, exclusively on www.sneakersnstuff.com. SNS tapped the perfect person to re-introduce the shoe to market – “Diplomats” legend, musician, entrepreneur, and Harlem’s own, Jim Jones. Jones was born and raised in Harlem, a founding member of Dipset and one of NYC’s most legendary rappers.
SNS and adidas Originals bring back one of the mysteries of sneaker culture, a sneaker treasure hunted by collectors. After visiting the iconic adidas Archive, SNS realized that even there, a place that tells the history of adidas in physical form, the adidas HRLM was not to be tracked down.
Initially released in limited quantities sometime in the early ‘80s, the adidas HRLM has a basketball DNA, and that is all is know. To reintroduce this classic adidas sneaker, SNS and adidas created a contemporary, as-close-to-the-OG update that is equally relevant for collectors on the hunt for an original pair and fans of adidas trainer culture. The SNS-exclusive adidas HRLM is made with a premium leather upper featuring nubuck overlays, different shades of blue on the three stripes, and updated adidas Centennial Lo midsole to get as close to the original pair as possible.
For the campaign, SNS brought in photographer Gogy Esparza who shot Jones at a local studio in Harlem and then brought it outside to his local block.
The Sneakersnstuff exclusive adidas HRLM will be released exclusively at all SNS Locations, except SNS LA, on a first come, first served basis on May 27th and May 28th, or via SIGN UP in the SNS App, closing May 29th and releasing May 30th for a price tag of $110.
Here’s your reminder that the Air Jordan 6 Toro Bravo releases on May 24th.
