Damian Lillard is reaching a historic milestone with his adidas signature line this year, the Dame 10. Unveiled at the NBA All-Star Weekend this month, the new silhouette debuts in June with the “Dame’s Light” color scheme.
Damian Lillard’s sneaker line with adidas is one of the most popular, and longest running athlete signatures for the brand. Tied with James Harden for their product lines’ longevity, both on their ninth iteration, the Dame series has had some fun releases over the years, including several projects with BAPE. This past weekend, at an NBA All-Star event, adidas unveiled the next release for Lillard, the Dame 10.
Damian Lillard’s tenth signature sneaker with adidas arrives this Summer, and packs some fun details into a compact design. The new model appears to feature the same mid-level cut collar as its predecessors, and adds a series of wavy line to the upper that span the perimeter of the silhouette. The collar portion of the “Dame’s Light” color scheme shown at the event comes in black, while the rest of the shoe comes in a Lime Burst green shade with a bright orange toe section. However, the most remarkable part of this new model is its price tag, a staggeringly cheap $90. While you are still likely getting your money’s worth performance wise, this new accessible price tag is a 30% reduction from the ninth model.
ADIDAS DAME 10 “DAME’S LIGHT” RELEASE INFORMATION
The next iteration of Damian Lillard’s signature shoe with adidas, the Dame 10, will make its debut this Summer, in June 2025, though no specific date has been announced yet. Seen here in its “Dame’s Light” color scheme, pairs will be available from both adidas and select retailers, with the incredibly affordable price tag of just $90.
adidas Dame 10 “Dame’s Light”
Color: Lime Burst
Style Code: JP6091
Release Date: June 2025
Price: $90
Check out the images from the official unveiling below, and stay tuned to JustFreshKicks on Twitter, Instagram, and Facebook for more of the latest sneaker news, release dates, and restock alerts.
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