The Air Jordan 40 was finally announced this week, and Jordan Brand invited some select outlets to preview the brand new model. During the event they unveiled some new colorways, including a “Dusty Rose” pair coming in September.
At long last, Jordan Brand has finally unveiled the next evolution of their performance footwear; the Air Jordan 40. This year, obviously, marks the fortieth anniversary of Michael Jordan’s signature shoes with Nike and the creation of the Jordan Brand as a whole. The importance of Jordan shoes in footwear cannot be overstated, the Chicago Bulls’ legends shoes created the entire concept of sneaker culture, and remain the focal point of that community to this day. Celebrating such a massive milestone calls for something special, and JB has obliged with the new AJ40.
Teased earlier this week before being officially unveiled this morning, the Air Jordan 40 is the pinnacle of over four decades of research into basketball shoes. Featuring a sleek, near-seamless upper, the new look incorporates design details from a huge range of prior models as well as tons of the best tech Nike has to offer. The tongues are inspired by those on the AJ5, the heel counter is inspired by the AJ3, and other small nods to the 13, 14, and 18 models. The sole packs full-length ZoomX foam, created for Nike running shoes. The model will have a few colorways release over the next few months, including the “Dusty Rose” pink edition seen below, arriving in September.
AIR JORDAN 40 “DUSTY ROSE” RELEASE INFORMATION
The Air Jordan 40 will make its debut in July, and will follow up in the Fall with new colorways, like the “Dusty Rose” style on September 20th, 2025. Featuring a soft punk hue across the entire build, the look will be available directly from Jordan and select retailers, with a price tag of $200.
Air Jordan 40 “Dusty Rose”
Color: Light Arctic Pink/Anthracite-Black
Style Code: HM9931-600
Release Date: September 20th, 2025
Price: $200
Check out the early images below, and stay tuned to JustFreshKicks on Twitter, Instagram, and Facebook for more of the latest sneaker news, release dates, and restock alerts.
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