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Another power move has been made by Under Armour. This time it has them signing UCLA the the biggest shoe and apparel deal in NCAA history. Yeah, that classifies as a power move.

The Under Armour deal with UCLA  is said to be worth $280 million dollars over the next 15 years, making it the biggest deal in NCAA history since the Ohio State x Nike deal that was estimated at 15 years/$252 million. Under Armour’s Kevin Plank (founder” had this to say:

“This deal was about geography. It was important for us to plant our flag in L.A.”

The specifics of the contract have not been disclosed, but it is currently being said that UCLA will receive $15 million in cash up front and $11 million annually over the course of the deal. In addition to the deal, Under Armour will also supply the school with $7.4 million worth of clothing, shoes, and equipment each year, as well as $2 million over the next eight years for facilities upgrades.

UCLA is currently sponsored by adidas, so they won’t official be an Under Armour school until July of 2017.


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The post Under Armour And UCLA Agree To The Biggest Shoe and Apparel Deal In NCAA History appeared first on

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