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Under Armour CEO Kevin Plank is sure to ruffle some feathers with the latest remarks he made in a new interview with Footwear News.

When asked about whether or not Under Armour is the smartest athletic brand tech-wise, here’s what Plank had to say.

We’re positioned to be a brand unlike anything that’s been defined. When our industry talks about innovation, it’s a joke, it’s laughable. My competitors talk about how innovative they are with a new knit upper. A new knit upper is your definition of innovation? A shoe that doesn’t tie? That’s innovation? Great, another thing my kids aren’t going to have to learn. Go back to 1985 and wonder what expectations consumers would have today. Twenty years ago, the innovation that lives inside a simple phone today would have taken a Greyhound Bus [size] supercomputer and it wouldn’t have taken a picture or played music, yet today this fits in my back pocket. That’s innovation.

You don’t have to be a genius to know that Plank is taking shots at Nike and adidas with their Flyknit and Primeknit sneakers as well as Nike’s self-lacing sneaker, the Nike Hyperadapt 1.0.

What are your thoughts on Plank’s comments? Do you agree with him?

via: Footwear News

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