There’s no need to be a trained runner to enjoy life in the fast lane. Under Armour’s latest campaign is an ode to the every day athlete; it’s all about personalizing the running experience, and the new Halo collection supports you all along the way. You don’t need a smartwatch and all of the latest gadgets to reach new PRs; your confidence and supportive running shoes like the UA Halo Racer can take you all the way.
The “I Run, But I’m Not a Runner” campaign enlisted dedicated individuals who share a passion for running, but are not all professional or habitual runners. Photographer Kyle Flores often runs to get the perfect shot, while Hideout Coffee Bar cofounder Asmine says, “I run the coffee bar, not marathons. Running is not my favourite thing to do, but I do it as part of my training.” The sports lifestyle brand highlights the UA Halo throughout this campaign, a running shoe that’s as stylish and fresh as it is comfortable. It comes in a few different colorways: white, red, all-black and a striking red and black.
The shoe is available in three versions: the racer, runner and trainer, and is crafted using HOVR+ cushioning foam so you can build momentum and speed as you move towards the finish line. Symmetry and balance characterize the line, so each Halo offering is meant to keep you equally light on your feet while also providing reinforcement. A midsole cradle with ample give helps you maintain balance and reach new heights with every step. Other tech aspects include a TPU spring plate for additional support and impact absorption, and a durable rubber outsole for traction and rebound on both smooth and rougher road surfaces.
Whether you’re a daily runner setting out to shatter your own records or a business owner or creative, like those featured in the campaign, the UA Halo Racer helps you move towards your goals fiercely.
Check out the full UA Halo Collection, available at all UA brand houses and at underarmour.com.sg.
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