UnheardOf x adidas Rivalry Lo “Grandma’s Couch 2” Releases May 2025

The UnheardOf x adidas Rivalry Lo “Grandma’s Couch 2” will be released on May 10, 2025. Retailing for $185, this pair is limited, and only 600 pairs will be available.

adidas and UnheardOf founder Phil Lipshutz will connect again to release the UnheardOf x adidas Rivalry Low “Grandma’s Couch 2.” This special release will celebrate Mother’s Day and is a tribute to Phil’s grandmother, Naomi Phillips. Furthermore, the shoes mark the final chapter in the “Grandma” Rivalry series.

This adidas Rivalry Lo is 100% about Naomi. It has flowers across the upper handpicked by Naomi, while the heel features the adidas logo in her handwriting. On the inside is a sketch of Naomi’s husband of 75 years, who used to ask for her hand in marriage on the insoles. Phil also added a personalized note in reversed lettering, a nod to how he battled with dyslexia for years. 

Each pair comes with special packaging. The flowers are an ode to luxury beauty products that Phil used to gift Naomi. They are watercolor florals painted by her late husband. Lastly, the packaging has Rose Gold accents.

UnheardOf adidas Rivalry Lo Grandma’s Couch 2 Release Date

The UnheardOf x adidas Rivalry Lo “Grandma’s Couch 2” will be released on May 10th, 2025, in-store at UnheardOf and online via Unheardofbrand.com. The retail price is $185. This pair will also be limited, as only 600 pairs will be available. Continue to scroll below for more photos to give you a detailed look.

Releasing on May 10, 2025, the “Grandma’s Couch 2” UnheardOf x adidas Rivalry Low is a limited-edition drop with only 600 pairs available. Priced at $185, this exclusive sneaker blends vintage-inspired design with collectible appeal.

Visit our Sneaker Release Dates page for more upcoming drops from the brand.

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