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“Greatness is my goal. But there’s failure on the way; full of insecurity, self-hate and doubt,” muses Kendrick Lamar, who stars in Reebok‘s new commercial. The video is part of the rapper’s ongoing campaign with Reebok Classic, and features an intimate cameo of the brand ambassador. K.Dot discusses his path to success while highlighting his collaborative shoe that dons a red, blue and neutral colorway to signify a call to unity between conflicting gang members.

We recently caught up with Kendrick who further discussed his Reebok collaboration with us as well as his creative influences in music. Catch the interview here.


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