Charli XCX is expanding her influence with a new brand partnership deal. While the British pop artist has been known for her brat-coded projects recently, she is stepping into the footwear world, signing a new endorsement deal with Converse.
Taking to Instagram to make the announcement, she drops the first image of her new holiday campaign with the shoe brand with the caption, “me for @converse <3 #teamconverse." The artist can be seen posing in front of a cozy fireplace, with white Converse All Star Knee-High Boots hanging in place of traditional stockings while Charli opens a box of Converse Chuck Taylor All-Star sneakers. Splashes of red complement the string of red lights to give the campaign a holiday feel.
In a statement, Charli XCX said of her involvement with Converse, “I wear my Chucks so much they have holes in them, so I was really excited to work with Converse so I could get a new pair. They’re iconic.” She joins a long list of big name musicians, athletes and designers who have partnered with Converse, including the likes of Billie Eilish and Tyler, the Creator, Shai Gilgeous-Alexander, Alexis Sablone, Rick Owens, Isabel Marant, and more. Take a look at her new campaign and announcement below.
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